Who needs the Kwik E Mart?

I do!
While I generally try to avoid NYC, despite living about an hour from it. I just find it way too crowded and big, plus it just seems so dirty. I had heard that 7-ELEVEN had converted a handful of stores around the country into Kwik E Marts to promote the upcoming Simpsons Movie. I gotta be honest, and say the Simpsons hasn't been funny in over 10 years, and I'm not really too excited about the movie. However, when it was good, it was great! Anyway, one of those Kwik E Marts is in NYC on 42nd St., and since I had a job interview in the city, I figured I should go check it out.

It's pretty crazy all the effort that they put in this promotion. There were life size stand-ups of a bunch of favorites, and Simpsons related products. They were selling Krusty O's, which I remember they made a few years back and were pretty good. They also had Buzz Cola, which kinda tasted like Vanilla Coke, and the pink donuts w/ sprinkles. I there was supposed to be a Radioactive Man comic for sale also, but they must've sold out. All of the clerks had Kwik E Mart shirts, which would make Apu proud. I think my favorite was that they had a huge sticker of Jasper on one of the fridge doors, which referenced the episode where he froze himself, and Apu changed the store to the Freak E Mart.

For all the effort they put in, it seemed like it was packed w/ people just visiting it as a tourist attraction. A lot of people were buying Simpsons related merchandise, so I tip my hat to you Fox.


I know I haven't done a reviews post in a while, I've been busy with shows (booking/ attending/ playing) and searching for a job. I'll try to compile a mega post soon.